Nominated as one of GQ's Best New Menswear Designers in America, Joe Sadler, creative director of The ii, took a circuitous, and serendipitous, route to fashion. Born in Martinsville, Indiana – a small town of 10,000 people and just as many cornfields – Sadler secured a full-ride scholarship to play baseball at Central Florida University, a division one nationally ranked team. But an injury sent him home to Indiana University where he pursued the arts and created his own major – Lifestyle Design – through the Individualized Major Program. For his senior thesis Sadler created the "controversial" COEXIST logo, which was soon after embraced by Bono and U2 on their Vertigo Tour.

The development of the COEXIST brand led Sadler to Los Angeles for sourcing and manufacturing opportunities where he co-founded the internationally recognized menswear brand Riviera Club. Recently he co-founded the California inspired casual luxury brand CWST. His designs have been sold to some of the world's most influential retailers including Dover Street Market London, Ron Herman Los Angeles, L'Eclaireur Paris, and United Arrows Japan. 

Sadler is also a multi-instrumentalist music producer and co-founder of the band The ii (pronounced The Eyes). 

Sadler and his work have been featured in multiple media outlets including The New York Times, GQ, Esquire, Wall Street Journal, Monocle, American Salon and more. 


GQ Designer of the Year, 2011
FGA Rising Star Nominee, 2016